patterns of influence

every relationship you’ve ever had has followed a pattern.

pick one. any one. friend. lover. business partner. a stranger you talked to once on a flight. now think about the pattern.

first, you meet. exchange pleasantries. maybe share names.

but almost immediately, something else kicks in: assessment.

you begin measuring each other—value, competence, confidence, vibe. they’re doing the same to you. within seconds, you’re exchanging information, but not just the words. you’re transmitting specific signals in an effort to establish influence.

Dale Carnegie gave us a glimpse of this pattern in How to Win Friends and Influence People. You can also see it in Robert Cialdini’s book Influence, Jocko Willink’s Extreme Ownership, Glennon Doyle’s Untamed, and Orion Taraban’s The Value of Others, among so many others. I most recently read about it in Oren Klaff’s Pitch Anything, 

once you see the pattern you can’t unsee it.

but this is the beginning of Colin’s Method.

Colin’s Method is a structured algorithm for navigating the entirety of every relationship, not just the beginning. it’s based on how people actually behave—not how we think we should behave. 

you’ve done it a thousand times. but it has always been haphazard. once you see the pattern, you can control it. improve it. use it deliberately.

if you’ve ever felt lost in your relationships, Colin’s Method will show you the way.

p.s. this Friday at 7pm MDT, i’m teaching the full method for the Ground School—how it works, why it works, and how to run it in every relationship you care about. reply "patterns" if you'd like to be there.

p.p.s. doors will close at 6pm.